How to Use the Fino Hair Mask: Step-by-Step Guide

The Shiseido Fino Premium Touch Hair Mask went viral on TikTok for a reason: it transforms dry, damaged hair in one wash. But if you want salon-soft results, how you use it matters. Here is exactly how to use the Fino hair mask, both the official Shiseido way and the TikTok method everyone is talking about.

The official way to use the Fino hair mask

1. Wash your hair with shampoo and gently squeeze out excess water. The mask works best on towel-dried hair, not soaking wet hair.
2. Apply the mask to the lengths and ends, focusing on damaged areas. Skip the roots.
3. Leave it in for a few minutes.
4. Rinse thoroughly.

For medium-length hair, about two teaspoons is enough. A little goes a long way: the 230 g jar lasts around two to three months with weekly use.

The TikTok method

TikTok users swear by a slightly different routine, applying the mask before shampooing instead of after:

1. Brush your hair while it is still dry.
2. Mix one teaspoon of the mask with a little water and apply it to the lengths of your hair.
3. Leave it in for 10 minutes.
4. Shampoo as usual, then blow-dry.

Both methods work. The official method is quicker and fits into any shower routine; the TikTok method gives the mask more time to work and suits a weekly self-care moment. Try both and see which one your hair prefers. Curious what other users think of the results? Read our Fino hair mask review (in Dutch).

How often should you use the Fino hair mask?

Once or twice a week is ideal. The mask contains hydrolyzed wheat protein, which is excellent for repairing damaged hair, but daily use can lead to protein overload and leave hair feeling stiff. If your routine already includes other protein products, stick to once a week.

Can you use the Fino hair mask on low porosity hair?

Yes, but adjust your routine. Low porosity hair (hair with tightly closed cuticles that absorbs product slowly) can get weighed down by the protein and rich conditioning agents in this mask. Use a small amount on the ends only, once every one to two weeks, and rinse extra thoroughly. If your hair is more dry and frizzy than damaged, a lighter no-wait mask might suit you better: read our comparison of the Fino vs. Tsubaki hair mask.

Pro tip: pair it with the Fino hair oil

For extra shine and heat protection, apply a few drops of the Fino hair oil to damp hair after using the mask, before blow-drying. The mask repairs from within, the oil seals it all in.

Want the complete routine? Have a look at the Fino shampoo and Fino conditioner.

Where to buy the Fino hair mask in the Netherlands

You can order the original Fino Premium Touch Hair Mask (230 g) from Japan at Nashwa for €16. Ordered before 4 PM? Same-day delivery in Amsterdam, so you can start your Fino routine tonight.